11.30am – 12.00pm: What’s the point of marketing?
Simon Bunegar, Director of Sales and Marketing, Quality Compliance Systems Ltd
Marketing can be a great way of wasting lots of money… when you lose sight of its objectives. If done right however it can the most powerful force multiplier for your salesforce.
The social and ethical dimensions that make the care sector so unique can also make effective marketing particularly hard to do. This session will look at how to choose the right marketing activities, channels and partners to deliver results. We will look at what types of marketing that may be right for your business, whether domiciliary care or residential, how much it can cost and what results to expect.