Whether it’s supporting older people, younger adults with disabilities or mental health issues, or helping those who are recovering from illness, taking on a role in the care industry is all about making a real difference to vulnerable individuals and the wider community. For many in our sector, it’s their purpose and vocation.
But despite this, we’re still experiencing challenges with recruitment: the Social Care Workforce Report indicates there are more than 5,300 vacancies in Wales alone.
An understaffed workforce not only puts residents at risk, but also places more strain on those who are already working in the sector. If we want these vacancies to be filled, we need to do more to prove why care should be a career of choice.
Changing public perceptions
Roles in the care industry are typically viewed as ‘low skilled’ and, consequently, are seen as an unattractive option for many. But this couldn’t be further from the truth.
A varied skillset is needed to succeed in the care industry: strong communication skills are essential, as is an aptitude for problem solving and attention to detail. Resilience and empathy are also key.
Pursuing a career in care should be viewed as the vitally important path that it is. Caring for vulnerable people means providing them with support, comfort and dignity when they need it most. Is this really something to be overlooked?
Investing in progression and development
There is also a misconception that the sector provides little opportunity for development and progression. While we can always do more to help our talented teams grow professionally, it’s not true that there is no opportunity to turn care into a career.
Starting out as a care assistant creates the opportunity to progress into the roles of team leader or care manager, as well as specialist roles such as in dementia care or supporting those with more complex needs.
The Care Workforce Pathway was launched in 2024 to increase public recognition of the value and skills of care professionals. Developed by the Department of Health and Social Care in partnership with Skills for Care, the pathway clearly identifies the knowledge, skills, values and behaviours required for a career in different roles in social care, helping to improve understanding and awareness of what a career in the sector looks like.
Equally, by investing more into training and mentoring schemes, care providers can demonstrate that this is a sector in which teams can build experience, learn new skills, and thrive.
Rebranding care starts now
It can be difficult to change perceptions, and it’s unfortunate that care has a poor reputation when it comes to choosing a career. But if the most vulnerable in society are to receive the care they deserve, and if we are to fill the growing number of vacancies, things need to change.
Working in care is a skilled and rewarding choice, and this must be recognised. If not, we will struggle to attract and retain the workers we so desperately need. Bethan Evans, CEO of My Choice Healthcare, will be joining the panel discussion ‘Building a workforce that stays: Proven strategies for recruitment and retention’ at Care Roadshow Wales, Tuesday 10th November 2.00-2.45pm. More information is available here.