‘Fill Care Home Beds Faster’ with Springup PR’s Youtube Videos
1st November 2018
The only Youtube video channel dedicated to helping care homes fill beds faster through PR and marketing techniques has now published over 18 free tips and advice videos.
The videos provide care and nursing home owners and senior managers with vital PR and marketing advice on how to get more enquiries from prospective families, particularly private pays.
The “Fill Care Home Beds Faster Through PR and Marketing” video channel, hosted by Springup PR, are presented by Adam James who heads work with care groups on implementing PR and marketing techniques to help fill their beds faster.
“This is the only Youtube channel of its kind – and is aimed purely and simply on providing tons of free useful advice and tips on how care homes can reach more of their target audience, particularly private pay families looking for care for their loved one,” says Adam.
“Everyone who works in care knows of the terrific work so many homes and their staff do – but desperately few care homes make sure they ‘get the word out there’ to their target audiences and families to celebrate and promote the care they provide, and so proactively seek more enquiries from families.
“A mailshot here and there may be useful. But it’s not a long-term results-driven strategy.
“For example, we advise care homes to secure at least 10 pieces of positive regional exposure per year in order to help ensure that local audiences always have their care home front of mind.
“One of our videos shows a real-life successful example of how to pitch a story to journalists, and how to guarantee ongoing positive media coverage for your home.
“If any care or nursing home wants to watch videos demonstrating implementable ideas on how they can get more enquiries, they have that resource.”
To watch the videos featured on the “Fill Care Home Beds Faster Through PR and Marketing” channel visit: https://www.youtube.com/channel/UCv32LpMvWPNa0GttwMtf3Bg
Springup PR will be exhibiting at Care Roadshow London on 13th November on stand 19. Register today!