Care Recruitment Post Pandemic –
What Are the Challenges and How to Do Better Than Everyone Else

20th January 2022

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As near the end of the pandemic, many sectors in the health industry are struggling to recruit staff to match the requirements of those that need it. During the pandemic there were plenty of volunteers willing to help, looking for something to occupy their days whilst being furloughed. But as people go back to their working lives there doesn’t seem to be that excess of workers that a typical recession would bring.

In this article we are going to look at how care homes can improve their recruitment processes and where they should be looking to recruit those candidates.

Pandemic

The pandemic has affected the care industry harder than many other industries, deaths in care homes in England and Wales of residents increased by 19.5% compared to a 5-year average, leaving the industry traumatized and distraught.

Those that are used to dealing with death on a natural scale, were left overwhelmed with the scale of those that they care for dying in front of them, the losses of residents and staff, had an impact on most care homes. This left many care homes struggling to recover, the memories still fresh in their minds of the pandemic and how its effects continue to affect them.

Since the beginning of the coronavirus (COVID-19) pandemic, there were 173,974 deaths of care home residents in England and Wales, this is an increase of 19.5% compared with the five-year average. The National Care Association survey found that the average occupancy at care homes is 81 percent, compared to 92 percent at the same time in 2019. This decrease in occupancy means that many care homes are struggling to recruit staff members.

There are a few reasons for this struggle. Firstly, many people are reluctant to work in care homes because they are afraid of getting sick. Second, many people who do want to work in care homes are unable because they haven’t had both vaccinations, under UK law anyone working in a care home has to be fully vaccinated.

These two seemingly minor hurdles are causing problems recruiting people into the care industry, but with the right recruitment, you can increase your chances of employing the right people.

Recruitment

If you’re struggling to attract people, it’s often not a shortage of skilled workers that causes the issue. Instead, there’s a shortage in the knowledge of how to target these people. To overcome this, you need to make sure you have a clear understanding of what your organisation represents and what skills and values your ideal candidates would possess. You also need to be proactive in your recruitment efforts, reaching out to potential candidates rather than waiting for them to come to you.

Recruiting the right people

When recruiting for your social care business, you need to make sure you are targeting the right people. This includes finding candidates with the right skills and values, who will be a good fit for your organisation. It can also be helpful to have a system in place that provides consistency, so you can get the most out of your limited resources.

It’s important to act strategically rather than reactively. This means targeting the right people, with the right skills and values, and providing consistency so you can get the most out of your limited resources.

Having a recruitment plan in place allows you to target the right people, with the right skills and values, and provides consistency so you can get the most out of your limited resources.

What is a recruitment plan?

A recruitment plan is a written document that helps you to focus on specific areas of your team, and enables you to clearly define the skills and qualities you require from staff.

This plan should be reviewed regularly, so you can adapt it to suit any changes in your team.

Consider your current workforce and who is likely to leave in the next 12 months. This includes staff that wish to retire, or those that might move jobs for another opportunity. Also think about whether there may be any key members of your team moving on soon. If they’re vital to the running of your business, you’ll need to fill their posts as quickly as possible. Then you will want to target those most at risk of leaving and recruit potential replacements for them.

You can also use your recruitment plan to target potential new members of staff.

The most crucial part of the process is thinking about what you need, and what qualities are important for your business. You can then select individuals who meet these requirements.

It’s important to start with the benefits. This includes finding candidates with the right skills and values, who will be a good fit for your organisation. It can also be helpful to have a system in place that provides consistency, so you can get the most out of your limited resources.

Alternative recruitment

Today, care businesses must be more creative in their recruitment efforts. This includes using a variety of methods to reach potential candidates, such as social media, job boards, and even directly contacting potential applicants. It’s also important to make sure your recruitment process is efficient and easy to navigate, so you don’t lose potential candidates along the way.

Facebook is a top place to source candidates, but many people don’t know where to begin, or simply aren’t doing it correctly. To make the most of this powerful tool, you need to look to your recruitment plan. This includes targeting the right people, with the right skills and values, and providing consistency so you can get the most out of your limited resources.

Having a Facebook page for your business is a great way to reach potential candidates. However, simply posting your job adverts on your page isn’t enough. You need to make sure you are using all of Facebook’s features to attract the best candidates. This includes using videos, images and posting to local or relevant jobs pages. These will help you reach those people who aren’t necessarily looking, but might be interested in your company.

By using videos, images and posts that will grab their attention, you can reach a wider audience and increase your chances of finding the perfect candidate.

Once it’s posted, send a message to your current carers and ask them to share, as they might have local friends that are interested in a career as a carer. This will help you reach a wider audience and increase your chances of finding the perfect candidate.

Summary

Since the pandemic recruitment has become more difficult in the care sector, with the extra restrictions of needing to have a full vaccination, then there is the stigma that care homes are where people will catch covid 19, which is quite the opposite, but fear can spread faster than the truth sometimes. There are many recruitment options available, including social media, job boards and even directly contacting potential applicants, that is why a recruitment plan is vital to many care homes to get the right candidates and so that you can get the most out of your limited resources.

The topic of recruitment will be covered at the Future of Care Conference happening in London on the 29th March 2022, make sure you book your early bird tickets today! Click here.

Press release written by Emma Clarke, Content Manager at Burwood Nursing Home. 

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